For luxuriously soft fabrics wash after wash.

Softer with every wash: for fluffier fabrics and comfier clothes

This fabric softener uses natural minerals to add softness and scent without sticky residues. For clothes that get better with age and towels so soft you'll be jumping out of the shower.

Good to know...
Our natural, mineral-based fabric softener maintains the wicking performance of athletic wear, and helps towels stay absorbent.